Guru Giveaways by ipsy

UI/UX, WEB AND MOBILE

Through ipsyLabs, I collaborated with product managers and front-end engineers to create a fun, responsive contest experience for ipsy beauty stylists to give away free products. Entitled, Guru Giveaways, the product focused on creating a win-win-win for all involved. Stylists grew their social media audience. Cosmetic and beauty brands gained organic evangelists. Fans got to win free products. ipsy is a subscription service for beauty products and a platform for connecting stylists with their online audiences.