N I C E   T O   M E E T   Y O U

I’m a born-and-raised New Yorker with a California soul.

I moved westward to help organizations express their ideas through a visual and written medium while searching for my own voice. Now, you can catch me doing a mix of consulting in UI + Graphic Design and Creative Marketing, working at my favorite local shop, carving blocks of wood, and volunteering at the local senior dog rescue. Variety is my spice of life.

​I’m also very much a human—not a “personal brand”—and my life consists of disparate experiences that don’t always make sense. I'll consider myself successful when I wake up feeling excited for the day ahead and when I never have to use LinkedIn ever again in my life. I'm almost there.

I play by a few simple rules.
​(Please don’t ask me to break them.)

Embrace wonder & play

​I’m not afraid to use imagination and a beginner’s mind to discover new approaches.

Choose empathy always

I value listening and understanding as a way to build connection in my work.​

Create with intention

I will not add to the noise. I will produce quality work that helps people be happier and healthier.

Tell truthful stories

I will represent narratives with transparency rather than use data to manipulate others.

Be a force for good

In whatever I do, I wish to be a motivating force—one that will empower real, positive change.

If you’re still here with me, I’ll leave you with this: Go deep or go home.

I remember back in college in my Graphic Design Practicum course, our first exercise as a class was to partner up with someone we didn’t already know, chat for 15-20 minutes, and then come up with the best gift we could possibly give them over the course of the next week. We dissected the possibilities of what made an amazing gift (Perceived value? Practicality? Is it the thought that really counts?) and talked about the experiences of receiving such a gift from someone else. Did anyone end up getting the best gift they’ve ever gotten from a random classmate? Who knows.

But through this exercise, I was left with this unforgettable impression that design is not just giving people what they asked for. It’s listening, understanding, hearing what they wanted but giving them what they didn’t expect or think they needed, that the true gift wasn’t always supposed to be a neatly wrapped box with a bow on top. It could be an experience, a feeling, an impression.

​I think a common misconception of the skill set of designers is that we only work on making things look better, but that’s actually just the end of a long, invisible process. I’m always looking to go deeper in my own work and with those who choose to work with me, so I do hope we can support each other in that path 💛