My work with ImpactAssets focused on creating clean, modern designs and layouts for an organization who was redefining what investment products could look like. I collaborated with Director of Marketing, Amy Bennett, to refresh publications, website designs, ads, and annual reports over the course of 2 years. Our focus was to create compelling visual marketing pieces that could make financial products easier to understand, illustrate the organization’s direct impact, guide people to the right products, and get people interested in impact investing.
Typical financial reports feature tables and charts stuffed to the brim with numbers. Amy and I worked to present data in the most visually compelling ways to get the same information across but in a much more engaging way. We were able to break away from a traditional page-by-page report in our second year of collaboration for a large full-spread format for the 2016 Impact Report to make the data jump off the screen even more.
ImpactAssets also had access to an incredible bank of photos from their work across the globe, allowing us to let the images do the talking and not only show the quantity of impact but also the quality.