Social selling for a modern age: AMI as a direct sales app, community, & so much more

In my current role as Head of Design & Creative at AMI (Maven Technologies), I spearhead all things visual, whether it's in-app, across the web, or at in-person events. In my time so far, I've redesigned the mobile app and website, launched the AMI desktop experience, rebranded the company from Maven to AMI in 2019, overhauled our social media content on Instagram, and created collateral for over 10 meetups and conferences.

SCOPE OF PROJECTS

UI/UX DESIGN (WEB & MOBILE)
GRAPHIC DESIGN
BRANDING
MARKETING
PHOTOGRAPHY
CONTENT & COPYWRITING

Anytime, anywhere: The perks of being an app

When AMI (then Maven) was first founded in 2016, our co-founders surveyed direct sellers and found that 97% of them still used paper-based systems to manage their business. Post-Its, scribbled notes, stuffed binders, planners – you name it. Our charge was to create a digital experience that could replace the chaos of paper and be where sellers needed to be: constantly on-the-go.

Community IRL: Meeting with sellers on their home turf

AMI boasts an amazing Facebook community that brings us and our users together to keep a pulse on what's important to them, but we also wanted to be able to build trust and a sense of community offline. We make it a point to host meetups in cities across the US and to have a presence at conferences of our corporate partners. We want to be on the ground so that sellers can put faces to names – faces to people who claim to be helping them grow.